




I'm shocked that I'm writing this post, as I never thought I could get soooooooooo........ excited about a butcher shop, especially as I don't eat meat. Who would have thought a butcher shop could have WOW factor!!! Recently at the 2010 Australian Interior Design Awards, the Premier Award for Interior Design Excellence and Innovation went to Dreamtime Australia Design (link) for their boutique butcher shop, Victor Churchill est.1876 in Queen Street Woollahra, Sydney. (click on both links to see fantastic photos of the shop!) The list of design features in this shop just goes on and on and on, but I'll list a few so you get the idea.
Custom-made "sausage" handles cast in solid copper from the original real 'Vic's meat sausage'
All displays of meat on stunning custom-made copper and glass shelving
Produce also featured on an illuminated ice display
Timber panelling everywhere
Sandstone feature wall behind 3 huge cutting blocks, butchers show case their skills on a "stage" behind floor-to-ceiling glass, customers can happily observe them at work
NOW FOR MY 3 FAVOURITES!!!!!!
The backdrop for the hanging meats is a Himalayan rock salt brick wall that infuses the meat with flavour and sterilizes the air. YOU ARE KIDDING?!!!!!
This next feature was inspired by a Louis Vuitton fall 2008 window display, multiple video cameras all positioned and focused onto the daily special which is displayed inside a glass dome on a pedestal. YEP!!!!!!
NOW, for my absolute favourite, the whole floor of the shop is an Italian Calacatta marble slab that has been sliced into mosaic tiles and re-laid back into it's original form, all marble veins lining up, like a massive jig-saw puzzle!!!!! This was an Australian first, never done before!
This seems so over the top, but I love it, how can a butcher shop visually be so appealing? Come on, lets face it, seeing multiples of carcases isn't a pretty sight! These designers are extremely clever and obviously having a huge budget helped. I can't believe I'm going to say this but I'm hoping to get up to Sydney at some stage and know my sister will be gobsmacked when I tell her I have to visit a butcher shop!!! And you know what, I might even buy some meat in honour of these great designers! Make sure you have a quick look at video below, it doesn't go for very long, thought it would be nice to actually see some video footage to really appreciate how amazing this shop is. X